In today’s highly competitive healthcare staffing market, being “just another agency” is no longer enough. Agencies are under increasing pressure to grow revenue while avoiding price-driven competition.
This practical 3-hour online workshop is designed specifically for nursing, care, and healthcare staffing agencies looking to strengthen their business development approach, improve client engagement, and build long-term, value-based relationships.
What you will learn:
This facilitator-led, interactive session includes practical examples and guided exercises to help you:
- Identify and prioritise ideal healthcare client segments and growth opportunities
- Develop stronger value propositions that move conversations beyond price
- Apply a structured consultative selling approach to client interactions
- Build client loyalty through improved relationship and retention strategies
Your toolkit:
Each attendee will receive a set of practical, ready-to-use templates and planning tools, including:
- Ideal client and offer mapping template
- Feature-to-benefit translation guide
- Value proposition and messaging framework
- Consultative call planning sheet
- Client relationship and engagement (“keeping in touch”) planner
- 90-day action plan with prioritisation matrix
Event details:
Date: 09 July 2026
Time: 09:00 – 12:00
Duration: 3 hours (online workshop)
Facilitator: Natalie Singer
Cost: R850 (AHASA Members) | R1200 (Non-Members)
Group bookings available on request.
Booking: Please complete the registration form and return it to support@ahasa.org to secure your seat. Zoom link and joining details will be shared upon confirmation of registration.
This follows a strong member feedback request for more depth following our previous 1-hour training session, which received positive engagement. This extended workshop builds on that session with a deeper, more practical focus on implementation.
This is a working session, not theory — focused on sharpening positioning, improving client conversations, and supporting sustainable growth for healthcare staffing businesses.